Starting a Podcast

Do you enjoy watching podcast on YouTube or other platforms? Indonesian video tastes are changing quickly. Short-form videos are currently more popular than long-form ones, according to the Tourism and Creative Economy Outlook 2023/2024. Videos on sites like YouTube Shorts, Instagram Reels, and TikTok frequently become viral very rapidly.

In the meantime, audio and video podcasts are attracting more and more audiences. Indonesians’ predilection for audiovisual entertainment, now widely available on many platforms, drives this trend.

The emergence of audiovisual podcasts on websites like YouTube and TikTok is driving an exciting shift in the podcast environment, expanding it beyond just audio content.

The number of listeners to audiovisual podcasts is increasing significantly, and the most popular site for podcast listening is YouTube.

 

Starting a Podcast

 

Plan Your Podcast:

Begin by creating a detailed plan that outlines your goals, target audience, and niche. Determine your motivation, choose a niche topic that aligns with your passions, select the name that is brand-aligned and discoverable, and decide on the best format for your content.

Set Up Your Equipment:

Depending on your budget, you can start with basic equipment like a computer and a good idea or invest in essentials like a quality microphone (considering polar pattern, dynamic vs. condenser mics, and connection type) and soundproofing materials to enhance recording quality.

Choose Podcast Recording and Editing Software:

Select software that meets your needs. For studio recordings, ensure the software can handle multiple tracks. For remote recordings, use software that offers local recording to maintain quality. Opt for editing software that combines recording and editing functions.

Prepare Your First Episodes:

Schedule and organize interviews, if your podcast is interview-based. Maintain a guest list, find guests on social media or platforms like PodMatch, inform guests of the estimated interview length, and plan and arrange interview questions to keep the discussion focused and engaging. Create a detailed outline for your episodes.

Start Recording Your Podcast:

Choose the appropriate setup—whether in-person, remote, or hybrid—and start recording. In-person recordings are easiest with a podcast mixer, while remote recordings benefit from dedicated software. Hybrid recordings combine both methods and may require extra equipment considerations.

Edit Your Podcast Recordings:

Use straightforward editing tools to enhance your podcast without needing advanced software. Many tools are automated, simplifying the editing process.

Create Brand Artwork for Your Cover:

Develop effective branding to attract audiences, as visuals often form the first impression listeners have of your show.